target audience: TECH SUPPLIER Publication date: Jan 2023 - Document type: Market Presentation - Doc Document number: # AP49969522
IDC FutureScape: Worldwide Healthcare Industry 2023 Predictions — APEJ Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
This IDC Presentation is an accompanying piece to the main IDC FutureScape 2023 report titled Worldwide Healthcare Industry 2023 Predictions — Asia/Pacific (Excluding Japan) Implications. This report provides specific recommendations for two tech vendor personas, tech sales leaders and tech marketing leaders, aligning with the set of predictions.
"The healthcare industry in Asia/Pacific is passing through an exciting phase. A phase that extensively leverages emerging technologies, a phase that prioritizes capturing and leveraging clinical data, and a phase that focuses on enhancing both patient and clinician experience. On one side of this phase, there is pressure to invest in innovative technologies to cater to patient-centric care demands; on the other is the need for acceptability, adaptability, and scalability of any given solution. Moving forward, tech vendors will have to cater to the latter part and have increased focus on use cases, explainability, and compliance while being a key cohesive partner in the healthtech ecosystem," says Manoj Vallikkat, senior research manager, IDC Asia/Pacific Healthcare Insights.