target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: IDC Survey - Doc  Document number: # AP50294723

Generative AI Trends in Australia and New Zealand: Divergence and Dynamics

By:  Linus Lai Loading


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This IDC Survey is an examination of how IT and business leaders in Australia and New Zealand (ANZ) are navigating the potential impacts of generative AI (GenAI) on their organizations in the next 18 months in contrast to their global counterparts. It delves into the specific GenAI road maps, challenges, and risks as perceived in the ANZ context.

The surge of GenAI awareness in 2023 has been a global phenomenon, yet its impact and adoption in ANZ present unique nuances compared with global trends. This distinct shift in the digital business landscape that is driven by GenAI promises to significantly streamline and economize a wide array of customer and employee-centric processes through enhanced automation and intelligence. This evolution is reshaping our engagement with content and extraction of value from both structured and unstructured data, with particular implications for ANZ.


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