target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # AP50332423
IDC FutureScape: Worldwide Future of Trust 2024 Predictions ─ APEJ Implications: Positioning for Success ─ Opportunities for Tech sales and Marketing Leaders
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Abstract
This IDC FutureScape Market Presentation provides the IDC Asia/Pacific viewpoint of how these globally relevant predictions will impact local markets, providing tech marketers and tech sales leaders with advice on how to position themselves in the market for better success in a digital-first world.
Asia/Pacific continues to see a rise in targeted ransomware attacks that disrupt businesses. As a result, Asia/Pacific organizations will continue to ramp up investments on AI powered on tools, platforms, and solutions to provide enhanced security, ease of risk management, and improved compliance and privacy.