target audience: TECH SUPPLIER  Publication date: Sep 2023 - Document type: Market Presentation - Doc  Document number: # AP50368223

IDC Playbook Tech Sales Leaders: State of the Financial Services Industry, Investment Outlook, and Market Opportunities in Asia/Pacific 2023

By:  Abhishek Kumar Loading


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The IDC Playbook for Tech Sales Leaders provides a concise current state view of the Asia/Pacific financial services market, insight into the impact of future trends, and guidance for account strategies.

Tech sales leaders can use this information when seeking clarity about Asia's financial services company buying criteria and impact of market trends.

The financial services market, which this playbook addresses, is defined in Appendix 1: Market Definition and Context of the presentation.

"Asia/Pacific's FSI is dynamic and constantly evolving to meet changing regulatory requirements, stay ahead of the competition, and exceed consumer needs and expectations. The current investments in infrastructure modernization will quickly give way to more advanced digitalization initiatives, such as cloud services, AI, and big data and analytics (BDA), to name but a few. There are significant opportunities for the technology seller that is willing to make the investment and understand the regional and localized nuances of the market," says Abhishek Kumar, associate research director, IDC Financial Insights.


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