target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Presentation - Doc Document number: # AP50370723
IDC Playbook Tech Sales Leaders: State of the Manufacturing Supply Chain Industry, Investment Outlook, and Market Opportunities in Asia/Pacific 2023
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Abstract
This IDC Playbook for Tech Sales Leaders offers a snapshot of the present market situation, valuable foresight into upcoming trends, and strategic advice for managing accounts within the supply chain of manufacturing companies in the Asia/Pacific region.
The playbook offers insights based on customer data on IT spending patterns, competitive insights of the top vendors into the industry for specific application groups, market insights on current and future trends and the leading market drivers and inhibitors, and sourcing practices and plans.
Tech sales leaders can leverage this information to better understand their clients' buying preferences and behaviors. By analyzing market trends, leaders can identify potential opportunities and challenges that may affect their sales strategy. This can help tech sales leaders make informed decisions and tailor their approach to meet their clients' needs better.
"To tap into the growth of the world's fastest-growing region, technology vendors must establish a strong local or regional track record. Manufacturers operating in this region demand local assistance, especially when undertaking extensive digital transformation (DX) projects in partnership with IT software providers. Data shows that global players with regional support are winning the market, offering significant opportunities for tech sellers willing to invest and understand regional nuances," says Rani Ratna, senior research manager, IDC Manufacturing Insights.