target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # AP51159824

What Should Chief Marketing Officers Seek from Customer Experience Services Vendors in 2024?


  • Stallone Hangewa
  • James Sivalingam Loading


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This IDC Perspective highlights the importance of having positive customer experience (CX) that could set a business apart from its competitors, especially in a very crowded market. In the era defined by data, personalization, and data-driven decision making, chief marketing officers (CMOs) must equip their businesses with the right strategy to win the hearts of customers by understanding the trends that shape CX. The existing emerging technologies must enable driving their CX initiatives and efforts in providing positive customer journeys.

"Although technology would play a big role in developing and achieving positive CX, finding the right partner in implementing emerging technologies is essential. Partnering with a CX SP that understands your goal and can translate it into actionable initiatives could catapult your business toward the right direction," says Stallone Hangewa, Research Manager for Digital CX, IDC Asia/Pacific.

"Choosing the right partner for CX transformation is paramount because your partner serves as architects of consumer satisfaction and loyalty. A strategic alliance ensures seamless execution and sustainable growth in the ever-evolving landscape of customer expectations. Fortunately, business leaders are spoilt for choice in terms of vendors within the space in which the market is vibrant and competitive," says James Sivalingam, Senior Program Manager, Digital CX, IDC Asia/Pacific.


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