target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Note - Doc  Document number: # AP51160224

Customer Experience Design and Build for Optimal Customer Journeys: Innovation Case Studies


  • Stallone Hangewa
  • James Sivalingam Loading


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This IDC Market Note discusses the importance of understanding how a customer interacts with a brand on each step of their journey, allowing brands to recognize the actions and approaches needed to be taken and prioritized on each stage of their customers' journeys.


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