target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: IDC Survey - Doc  Document number: # AP51518724

IDC Digital Adoption in India — Trends and Priorities in 2024 and Beyond


  • Neha Gupta Loading
  • Sharath Srinivasamurthy Loading


  • 54 slides

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This IDC Survey aims to analyze the progress of digital adoption for India enterprises across key industries amid the challenging business and global economic environment. It analyzes the impact of multiple vectors, including rising inflation pressures, skills gaps, recession risks, and supply chain constraints, to name a few.

This IDC document also examines the design principles, technologies, infrastructure, and applications that make up the digital business platform, such as AI, automation, and cloud, and looks at what motivates companies to adopt digital business platforms and how those platforms enable digital business use cases.

India organizations and their technology partners can use the data presented in this document to assess the current competitive positioning of their respective organizations and use it to strategize how they can become more digitally developed over the next few years.

"In today’s fiercely competitive landscape, digital progression is not just advantageous but also essential. Success hinges on the adeptness in navigating the digital evolution of the business and swiftly achieving its digital objectives to truly become a digital enterprise," says Neha Gupta, senior research manager, IDC India Digital Business Strategies. "Amidst today’s volatility, organizations must prioritize resilience and agility to effectively respond to change. This necessitates the establishment of a robust digital business platform in which the long-term advantages far surpass the initial investment," she adds.


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