target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Perspective - Doc  Document number: # AP51591224

AI Driven CX Platform: Unlocking Telco B2B and B2C Growth Potential


  • Khairil Anwar Rahmat
  • Swathi Arunaa Loading


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links


This Market Perspective document emphasizes the role of customer experience platforms (CEPs) in driving growth for business to business (B2B) telecommunications companies. It discusses the strategic importance of AI and ML in improving operations and customer experience (CX), the challenges faced by comms SPS in managing the customer life cycle, and the potential of generative AI in advancing CX management within the telecommunications B2B sales workflow. The report also concludes with vendor examples and recommendations for tech marketing and sales leaders. "Telcos must innovate across the customer journey, offering personalized services and seamless experiences to foster loyalty. By harnessing the power of AI/ML algorithms, telcos can anticipate customer needs, personalize offerings, and provide proactive support," says Said Khairil Anwar Rahmat, senior research manager, Asia/Pacific Telco Research


Do you have questions about this document
or available subscriptions?