target audience: TECH SUPPLIER  Publication date: Oct 2023 - Document type: Market Presentation - Doc  Document number: # CA51310023

Trending Now: Canadian Consumer — Holiday Season Shopping Behaviours, 2023 Hot Topic


  • Manish Nargas Loading
  • Mariana Fang Loading


  • 21 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

On-line Presentation


This IDC Market Presentation highlights Canadian consumer buyer behaviours as it relates to their holiday season shopping for consumer devices and accompanying software /services. It provides insight into consumer device purchase intent this holiday season, preferred brands, and even preferred method to shop, along with motivators to purchase and favored seasonal sales event/day. Additional insight is provided through added demographic comparisons where relevant.

The data presented in this document is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the major consumer devices.

Additional insight/commentary is available on request.


Do you have questions about this document
or available subscriptions?