target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Presentation - Doc  Document number: # CA51761324

Canadian Consumer Devices Survey 2023 Results: Augmented and Virtual Reality


  • Shahd Elashri
  • Manish Nargas Loading


  • 24 slides

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This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys and an IDC quarterly hardware tracker focusing on augmented reality (AR) and virtual reality (VR). The showcased data highlights consumer interest, adoption, usage, activity preferences, and future potential for these burgeoning technologies. Additional insight is provided through added demographic comparisons where relevant.

The data presented in this presentation is useful for market intelligence roles, product managers, and product marketers who seek to understand the behaviour of Canadian consumers toward the AR and VR technologies and use cases.


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