TECH SUPPLIER Mar 2023 - Conference Proceeding: Tech Supplier - Doc # DR2023_IO1_TM

Generational Disruption: Adapting Your Future Consumer Strategy


Tom Mainelli

These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.

The next generation of consumers view technology and brands in radically different ways than those that drive spending today. As younger generational cohorts move to dominate technology spending in the coming decade, companies — both consumer centric and enterprise focused — must adapt or risk disruption and irrelevance. In this session, Tom Mainelli will share insights from IDC's Future Consumer research, highlighting key trends and examining technologies, strategies, and vendors that are primed to succeed in the coming years.



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