target audience: TECH BUYER Publication date: Jul 2022 - Document type: IDC PeerScape - Doc Document number: # EUR146453121
IDC PeerScape: Customer Adventure Practices for Unlocking Loyalty and Long-Term Value
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Abstract
This IDC PeerScape discusses the value that can be unlocked through customer adventures, looking at best-practice examples from enterprises across several industries.
"Customer journey management is entering the next phase. Organizations featured here all use deeper customer intimacy, hyper-relevant journeys, and emotional engagement to create customer adventures, delivering vivid and memorable experiences that delight customers," said Van Valdez, associate research director, European Customer Experience, IDC.