TECH SUPPLIER Dec 2022 - Market Presentation - Doc # EUR149869022
Industry Personas Handbook: Worldwide Financial Services 2022/2023
Abstract
This IDC Market Presentation seeks to provide technology vendors with a better understanding of the roles in financial services organizations. It aims to answer the following questions:
- What are the key personas I need to address with my offerings, marketing messages, and sales campaigns?
- What are their strategic priorities, day-to-day activities, major pain points, and challenges?
- What are their KPIs?
“Increasing competition and market complexity compels technology providers to carefully articulate their value propositions to the different personas they are selling to. They should understand and leverage the KPIs that each persona is measured on." — George Briford, Director, IDC Financial Services Insights
Coverage
Subscriptions Covered
IDC Financial Insights: Americas Financial Services Industry Intelligence , IDC Financial Insights: Asia/Pacific Financial Services Industry Intelligence , IDC Financial Insights: European Financial Services Industry Intelligence , IDC Financial Insights: Worldwide Financial Services Industry Intelligence
Regions Covered
Central and Eastern Europe, Worldwide
Topics Covered
C-suite relationships, Financial resource management
Vertical Markets
Connected banking, Contextual and value-centric insurance
Content
- 31 slides
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