target audience: TECH SUPPLIER  Publication date: Mar 2023 - Document type: IDC Survey - Doc  Document number: # EUR150288523

The Business and Tech Priorities of European Digital-Native Businesses for 2023

By:  Martina Longo Loading


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This IDC Survey provides insights into 2023 main business priorities, IT spending plans, tech vendor preferences and partner selection and tech buying journey of European digital-native businesses (DNBs). It highlights key priorities by DNB organization type based on market valuation (start-up, scale-up, or mature organizations) and/or main offer to the market (tech provider or tech-driven B2B or B2C).

The study is based on IDC's first research conducted on DNBs business priorities and technical needs at a worldwide level, the Global Digital-Native Business Survey. This report contains results from a sample of European respondents, consisting of 167 digital-native businesses based in the U.K., Germany, France, and Italy.


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