target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # EUR150692823
Consumer Confidence in Crisis: Sustaining Retail Resilience in Europe
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Abstract
This IDC Market presentation looks at challenges faced by the European consumer in 2023 and their changing purchasing behavior. It draws on IDC's Consumer Sentiment Survey to cross-reference crucial points of engagement that retailers need to pay attention to and highlights key areas for retailers to focus on to sustain retail resilience in Europe.