target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Presentation - Doc Document number: # EUR151240323
EMEA Pulse Report, 3Q23: Dealing With Inflation, IT Spending Reprioritization, and Generative AI
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Abstract
This IDC Market Presentation showcases EMEA organizations' strategies for facing economic challenges marked by concerns about inflation and the anticipated impacts of a recession on their revenues. It highlights industry patterns of IT budget reprioritization to achieve greater efficiency and value for money in their technology investments. This report provides valuable insights into areas immune to reduction, forecast IT growth by industry, GenAI use-case priorities, and the skills focus related to IT spending. Finally, it offers recommendations for tech vendors on how to advise, sell, market, and create products and solutions while navigating uncertainties.