target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Perspective - Doc Document number: # EUR250784523
Overview of NVIDIA's New RTX Ada Lovelace Professional GPUs for Laptops and Desktops, Recently Announced
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Abstract
This Market Perspective provides a summary of NVIDIA's March 20–23, 2023, graphics technology conference announcement and subsequent launch of six new NVIDIA RTX Ada Lovelace professional GPUs for laptops and desktops. It further includes IDC's viewpoint and advice to the company.
"With the release of five Ada Lovelace professional mobile GPUs and a tiny form factor desktop card, NVIDIA is demonstrating its grasp of current workstation industry trends, particularly the shift to mobility and efficiency. However, the company is expected to face resistance to its pricing schemes from OEM partners and clients, as well as increasing competition." — Senior Program Manager Mohamed Hefny, Systems & Infrastructure Solutions, IDC EMEA