target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC Perspective - Doc  Document number: # EUR251261123

Pioneering Generative AI in Operations: Arcelik's Experience

By:  Jan Burian Loading


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This IDC Perspective features an IDC interview with Utku Barış Pazar, chief strategy and digital officer at Arcelik Global. He reveals how Arcelik has approached the development and deployment of generative AI-powered use cases in its operations. Specific manufacturing and supply chain use cases are discussed. The document provides lessons learned and IDC guidance for technology buyers.

"Generative AI is a phenomenon that has sparked the flame of innovation across industries. Early adopters are pioneering new use cases and finding a way to benefit from the technology. Organizations like Arcelik are taking risks and becoming role models for those still hesitating." — Associate Vice President Jan Burian, Head of IDC Manufacturing Insights EMEA


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