IDC's Worldwide Small and Medium Business Markets program provides an extensive overview of the business priorities, challenges, and technology ecosystems of small and midsize businesses (SMBs) across the globe. The program's survey work and the lead analyst’s experience and perspective from covering the SMB market for more than 14 years provide rich business and technology insights, identifying and guiding SMB success in today's rapidly changing business environment. Key to these segment insights are the use of IDC's advanced segmentation factors including by region, business and technology personas and challenges, investment priorities, and industry verticals.
IDC's Worldwide Small and Medium Business Markets program provides benchmarks and practical guidance on SMB business goals, objectives, and outcomes including acquiring new customers, controlling costs, and increasing operating productivity. This program provides an expert understanding of SMB adoption and prioritization of key technology categories including security, remote work capabilities, cloud adoption, business applications adoption, and forward-looking technologies such as automation and artificial intelligence (AI).