IDC's Worldwide Small and Medium Business Markets program provides an extensive overview of the business priorities, challenges, and technology ecosystems of small and midsize businesses (SMBs) across the United States, supplemented with additional details from select global peer groups for comparison purposes. This program's survey work and forecasts provide rich business and technology insights, identifying and guiding SMB success in today's rapidly changing business environment. Key to these segment insights are the use of IDC's advanced segmentation factors including business and technology personas, investment priorities, industry verticals, and digital transformation (DX) attitudes and maturity.
IDC's Worldwide Small and Medium Business Markets program provides benchmarks and practical guidance on SMB business goals, objectives, and outcomes including acquiring new customers, controlling costs, and increasing operating productivity. This program provides an expert understanding of SMB technology procurement processes and benchmarks across key technology categories including security, mobility strategies, cloud adoption, business applications adoption, and infrastructure innovation.
IDC's SMB program aligns and leverages our worldwide digital transformation strategies' thought leadership, models, and methods where appropriate as part of the advanced segmentation insights. This program benchmarks the maturity of transformation efforts and identifies organizational impact, providing effective guidance on successfully reaching small and midsize businesses.