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Internet of Things: Consumer

IDC's Internet of Things: Consumer service provides market intelligence on the evolving ecosystem of connected consumer and smart home applications and devices as well as the emerging smart assistant platform category. This research program delivers a qualitative and quantitative analysis of the enabling technologies, protocols, devices, services, platforms, and vendors that compete in the consumer IoT market. It investigates demand-side perspectives on consumer attitudes toward and usage of internet-enabled products and services – both within and outside of home settings – and provides insight into vendor strategies, market positioning, and future developments.


Markets and Subjects Analyzed

  • Semiannual documents on the adoption of internet-enabled consumer devices and services across a broad range of categories
  • Market sizing of the smart home, including shipments and value for the United States and worldwide
  • Consumer IoT use cases such as home monitoring, security, automation, and control as well as networked entertainment in the home, personal health and wellness, transportation, and connected leisure, retail, and hospitality experiences
  • Developments of consumer IoT technology and services, including smart assistants, security, home automation protocols, and smart home networking and connectivity technologies
  • Taxonomy of the consumer IoT ecosystem: Market organization, key segments, technologies, and applications
  • Vendor strategies, partnerships, and channels to market
  • Evolution of connectivity, standards, and issues with interoperability

Core Research

  • Worldwide and U.S. Forecasts on Smart Home Device Unit Shipments and Value, Including Networked Entertainment, Smart Speakers, Home Monitoring and Security, Lighting, Thermostats, and Appliances
  • Annual Consumer IoT Survey Assessing Demand-Side Perspectives and Consumer Usage of Connected Devices and Applications
  • Worldwide and U.S. Market Share Documents on Key Smart Home Segments, Including Smart Speakers and Video Entertainment Devices
  • Taxonomy of the Consumer IoT Ecosystem
  • Ongoing Analysis of Current Events and Changes in Market Dynamics

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. How are consumer IoT devices, services, and applications being adopted by households across the globe?
  2. How will successful consumer IoT platforms and technologies develop?
  3. How do attitudes toward and the adoption of consumer IoT applications and technologies differ across geographies, age, gender, and income levels?
  4. What role will wireless and landline broadband service providers play in the connected home, and how will they drive the market for networked applications?
  5. How will the adoption of various devices impact consumer experiences and expectations of tomorrow?
  6. What role will service providers play in consumer IoT, and how will they drive the market for networked applications?
  7. What role will smart assistants play in advancing consumer IoT adoption?
  8. Who are the market leaders in each technology segment, and what are their strategies for success?

Related Links


Meet the Experts
Adam Wright

Senior Research Analyst, Internet of Things: Consumer

Carrie MacGillivray

Group Vice President, Internet of Things & Mobility