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Adam Wright

Senior Research Analyst, Internet of Things: Consumer

Adam Wright is a Senior Research Analyst for IDC's Internet of Things (IoT) Consumer program. Adam's research focuses on the smart home and connected consumer devices and applications, and provides perspective on the enabling technologies, standards and software platforms that comprise the consumer IoT market. Adam's core areas of research include: consumer awareness, understanding, and the adoption of consumer IoT devices, applications, and technologies; smart home innovation; home networking, automation, monitoring and control; intelligent assistants (IA) and IA-embedded devices; consumer IoT device connectivity technologies; and consumer IoT platforms and vendor strategies.


Adam joined IDC in October 2015 as a Senior Research Analyst on IDC’s global IoT program. Prior to his current role, Adam's research focused on the impact of the IoT across the ecosystem of software, services, hardware and connectivity, and provided perspective on the IoT platform, standards body priorities and service provider strategies. His in-depth analysis of IDC’s annual Global IoT Decision Maker survey included adoption trends, inhibitors and planned deployments. Before joining IDC's team, Adam worked as an Associate Researcher for the Boston Consulting Group (BCG), focusing primarily on the Technology, Media and Telecommunications markets.


  • Master of Public Policy (MPP) degree from Georgetown University in Washington, DC.
  • Bachelor of Arts (BA) degree in Political Science from the University of Queensland in Brisbane, Australia.
On Tuesday, May 1, Apple announced earnings for CY 1Q18, posting a 16% increase year over year to reach $61.1 billion. Total device revenue reached $51.9 billion, up 13.2% from the $45.9 billion in CY 1Q17. Services revenue posted a strong ...
Amazon's move to acquire Ring, its new partnership with Best Buy, and the launch of Alexa Skill Blueprints strengthen Amazon's competitive position in the smart home market. Collectively, these latest announcements place pressure on Amazon'...
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Smart Assistants in the Connected Car

Apr 2018 - Market Perspective - Doc # US43748617

by: Adam WrightCarrie MacGillivray

This IDC Market Perspective examines emerging developments in the consumer Internet of Things and connected vehicle markets with a focus on exploring where the smart home and connected vehicle intersects today and what is expected for the f...
This IDC study discusses the worldwide smart speaker market shares for 2017."The worldwide smart speaker market is very much in its early days," says Adam Wright, senior research analyst for IDC's Consumer Internet of Things research progra...
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IDC at CES 2018

Jan 10, 2018 - Las Vegas, NV United States