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Adam Wright

Senior Research Analyst, Internet of Things: Consumer

Adam Wright is a Senior Research Analyst for IDC's Internet of Things (IoT) Consumer program. Adam's research focuses on the smart home and connected consumer devices and applications, and provides perspective on the enabling technologies, standards and software platforms that comprise the consumer IoT market. Adam's core areas of research include: consumer awareness, understanding, and the adoption of consumer IoT devices, applications, and technologies; smart home innovation; home networking, automation, monitoring and control; intelligent assistants (IA) and IA-embedded devices; consumer IoT device connectivity technologies; and consumer IoT platforms and vendor strategies.


Adam joined IDC in October 2015 as a Senior Research Analyst on IDC’s global IoT program. Prior to his current role, Adam's research focused on the impact of the IoT across the ecosystem of software, services, hardware and connectivity, and provided perspective on the IoT platform, standards body priorities and service provider strategies. His in-depth analysis of IDC’s annual Global IoT Decision Maker survey included adoption trends, inhibitors and planned deployments. Before joining IDC's team, Adam worked as an Associate Researcher for the Boston Consulting Group (BCG), focusing primarily on the Technology, Media and Telecommunications markets.


  • Master of Public Policy (MPP) degree from Georgetown University in Washington, DC.
  • Bachelor of Arts (BA) degree in Political Science from the University of Queensland in Brisbane, Australia.
At its Made by Google event on Wednesday, October 4th, Google introduced a slew of new products including the second-generation Pixel and Pixel XL smartphones. To go along with the new phones, Google also showed off a refreshed Google Home ...
Comcast's acquisition of Stringify is poised to heighten Comcast's ability to offer services in home control and whole-home scenes and strengthen the role of the traditional communications service provider (CSP) in delivering home IoT solut...
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This IDC Market Analysis Perspective provides a snapshot of the U.S. and worldwide market for consumer Internet of Things solutions and looks at the key factors shaping this emerging category."Although in its relative infancy, the consumer ...
IDC Market Glance: Internet of Things — Consumer, 3Q17

Sep 2017 - Market Presentation - Doc # US43038717

by: Adam Wright

This IDC Market Glance provides an overview of the current consumer internet of things market landscape, illustrates who some of the major players are, and describes the structure and segments of the market.
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