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Adam Wright

Senior Research Analyst, Internet of Things: Consumer

Adam Wright is a Senior Research Analyst for IDC's Internet of Things (IoT) Consumer program. Adam's research focuses on the smart home and connected consumer devices and applications, and provides perspective on the enabling technologies, standards and software platforms that comprise the consumer IoT market. Adam's core areas of research include: consumer awareness, understanding, and the adoption of consumer IoT devices, applications, and technologies; smart home innovation; home networking, automation, monitoring and control; intelligent assistants (IA) and IA-embedded devices; consumer IoT device connectivity technologies; and consumer IoT platforms and vendor strategies.


Adam joined IDC in October 2015 as a Senior Research Analyst on IDC’s global IoT program. Prior to his current role, Adam's research focused on the impact of the IoT across the ecosystem of software, services, hardware and connectivity, and provided perspective on the IoT platform, standards body priorities and service provider strategies. His in-depth analysis of IDC’s annual Global IoT Decision Maker survey included adoption trends, inhibitors and planned deployments. Before joining IDC's team, Adam worked as an Associate Researcher for the Boston Consulting Group (BCG), focusing primarily on the Technology, Media and Telecommunications markets.


  • Master of Public Policy (MPP) degree from Georgetown University in Washington, DC.
  • Bachelor of Arts (BA) degree in Political Science from the University of Queensland in Brisbane, Australia.
Lowe's expansion of its partnership with b8ta illustrates the increasingly important role that brick-and-mortar retail stores play in driving the adoption of consumer IoT products and services. As the smart home ecosystem evolves and become...
The announcements by BCE, Vodafone, and T-Mobile all demonstrate a growing interest by mobile operators to capitalize on the consumer IoT opportunity. Each of these carriers are looking for a means to expand their cellular installed base wi...
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This IDC Web Conference presents a discussion by IDC's Greg Ireland, Adam Wright, and John Jackson on the key predictions that will impact consumer digital transformation (CDX) and the home internet-of-things ecosystem over the next one to ...
This IDC study discusses worldwide consumer technology 2018 predictions."Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says Greg Ireland, research director with IDC's Consumer...
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IDC at CES 2018

Jan 10, 2018 - Las Vegas, NV United States