External data monetization and consumption of third-party data have risen in strategic importance for enterprises across industries. A plethora of new data providers are emerging to coexist with — and sometimes replace — more traditional data vendors in the information industry. These companies are aggregating, curating, analyzing, and adding value to information. This data is being used to augment organizations' internal data sets to improve business processes and decision making, to train cognitive/AI solutions, and to wrap around other product or services. In some cases, data has become the driver of digital transformation and a source of completely new ways of deriving economic value. This concept is known as data as a service (DaaS). IDC's Data as a Service market research and advisory service covers DaaS supply and demand trends.
Data as a Service
Markets and Subjects Analyzed
- Open source and proprietary data collections and providers
- Developing DaaS capabilities
- Data creation, aggregation, and enrichment
- Data marketplaces
- Data monetization, including packaging, pricing, and channels
- DaaS use cases
- Training data for cognitive/AI solutions
- Data Providers' Taxonomy and Market Landscape
- Key Players and Competitive Positioning
- Market Analysis and Forecast
- End-User Demand Trends
- Buyer and Vendor Case Studies
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
- How large is the DaaS market, and how is it segmented today? What is the future opportunity?
- Who/what are the leading data providers, brokers, and marketplaces, what are the areas of differentiation, and why are they important?
- How is third-party data being collected, curated, and used in predictive and prescriptive applications, especially cognitive/AI applications?
- What is the range of pricing and go-to-market strategies? How do these fit with existing analytics and other ecosystems?
- How can companies leverage DaaS to create new assets and monetize their current data?
- How are regulatory developments (i.e., GPDR, other privacy-related developments) impacting the development of this market?
Acxiom Corporation, Alibaba Group Holding Limited, Bloomberg L.P., DATASIFT INC., Dow Jones & Company, Inc., ENVIRONMENTAL SYSTEMS RESEARCH INSTITUTE, INC., Equifax, Inc., Experian plc, Facebook, Inc., Factiva LLC, Fair Isaac Corporation, FirstRain, Inc., Google Inc., HG Data Company, IBM, IHS Inc., Information Resources, Inc., LexisNexis Group, LinkedIn Corporation, MASTERCARD ADVISORS, LLC, MORNINGSTAR, INC., Microsoft Corporation, Moody's Corporation, Nielsen Holdings N.V., Oracle Corporation, PlaceIQ, Inc., Qlik Technologies Inc., SAP SE, Salesforce.com, Inc., The Dun & Bradstreet Corporation, Thomson Reuters Corp., Twitter, Inc., Verizon Communications, Inc., Wolters Kluwer N.V., comScore Inc.