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Asia/Pacific Augmented and Virtual Reality

This service presents key global AR/VR market trends with a focus on Asia/Pacific (AP) market implications, opportunities, and challenges. The users will gain insights covering AR/VR market size and five-year forecasts, emerging applications of AR/VR in enterprises, competitive analysis of vendor activities, case studies, and insights into enterprise IT decision-maker priorities through regional surveys.

Markets and Subjects Analyzed

  • End-user adoption trends for AR/VR technologies
  • Analysis of technology and product enhancements by vendors
  • Analysis of key opportunity areas and government initiatives
  • Size of AP market and growth trends by sectors and market segments

Core Research

  • AR/VR Overview: Emerging Enterprise Applications, Ecosystem, and Risks
  • AR/VR Opportunities and Challenges: Adoption Cases, Government Initiatives Analysis, and Essential Guidance for Six Countries in Asia/Pacific
  • MetLife Reinvents Customer Engagement with conVRse, Its Virtual Reality Customer Service Platform
  • AR/VR APEJ Software and Services Innovators
  • AR/VR APEJ Spending Forecast
  • PTC Vuforia Enables Google Tango Devices Support to Fast-Track Smartphone-Based Interactive Augmented Reality Experiences
  • Improves Customer Experience and Engagement Through AR/VR Technologies
  • Retail Applications of AR/VR Technologies
  • IDC PeerScape: Best Practices for AR/VR Enterprise Applications
  • AR/VR Enterprise Decision Makers' Survey

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. How big is the APEJ AR/VR market, and what are the growth trends by segments, sectors, and markets?
  2. How are enterprises utilizing AR/VR technologies for business applications, and what will be the impact on IT?
  3. What are the best practices for deploying AR/VR technologies and the key business benefits delivered? Best practices?
  4. What are the key considerations for enterprise IT decision makers while selecting AR/VR vendors?
  5. Competitive information — who are the key vendors, technology or product announcements, and who are the emerging vendors in the AP region?
  6. What are the key opportunity areas for AR/VR and the challenges?
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Linus Lai Associate Vice President