Sales Force Productivity and Performance Applications

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Meet the Experts

Photo of Michelle Morgan
Michelle Morgan

Research Manager, Sales Force Productivity and Performance

IDC's Sales Force Productivity and Performance Applications research service will identify, analyze, and evaluate software solutions that meet the unique needs and requirements of B2B sales organizations.

Markets and Subjects Analyzed

  • Customer databases/CRM systems
  • Sales analytics
  • Sales acceleration
  • Sales readiness
  • Sales force automation (SFA)
  • Virtual selling
  • AI/ML in sales
  • Contract life-cycle management

Core Research

  • Sales Readiness Market Forecast
  • Sales Readiness Market Shares
  • Sales Force Productivity and Performance Market Analyst Perspective
  • Sales Acceleration Market Forecast
  • Sales Acceleration Market Vendor Shares
  • Sales Enablement MarketScape
  • Revenue Intelligence and Operations MarketScape

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What is the size and expected growth rate of the sales force productivity and performance and related markets?
  2. Who are the market leaders, and who is gaining or losing share?
  3. What are the submarkets gaining the most momentum?
  4. How can sales teams increase efficiency and boost productivity using artificial intelligence (AI) and machine learning (ML)?
  5. How will sales tech consolidation and convergence impact buyer behavior?
  6. What are the key software investment priorities and challenges for sales organizations?