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Digital Business Models and Monetization

IDC's Digital Business Models and Monetization service examines traditional and emerging monetization models for digital products and services, including subscription, usage, consumption, perpetual/maintenance, and outcomes-based pricing approaches. The service identifies disruptive business models and technologies such as cloud services, product to “aaS” transformation, and monetization enabled by innovation accelerators such as IoT and analyzes their impact on pricing strategies. In addition, the service analyzes issues related to software compliance, including best practices for process and tools to support customer compliance with software license agreements.

Markets and Subjects Analyzed

  • The impacts of business model disruption
  • Volume licensing programs and frameworks
  • People, process, and technology strategies for business model success
  • Adoption of subscription pricing models
  • Software monetization models in technology or industry companies
  • Strategies for transitioning to a new software business model
  • Emerging trends for global digital business models
  • Profiles of vendor business models
  • Cloud software/services business models
  • Coverage of licensing technology approaches, including third-party licensing providers

Core Research

  • Best Practices for Transitioning to Subscription
  • Top 10 Predictions for Software Pricing and Licensing
  • Worldwide Software Subscription Forecast
  • Worldwide Software Revenue Forecast
  • Subscription Business Model IDC MaturityScape
  • Software License Optimization IDC MaturityScape

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What disruptive forces are changing software business models, and how will they impact vendors and customers?
  2. How are business models changing considering new technology scenarios and deployment models?
  3. What steps are vendors taking to simplify business models while addressing the increasing need for flexibility?
  4. How are companies transitioning to subscription? What are the best practices and strategies to adopt?
  5. What are some of the best practices for applying technology to a business model approach?
  6. How can vendors get a handle on noncompliance with software license agreements? What will customers accept?
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