IDC's Digital Business Models and Monetization service examines traditional and emerging monetization models, including subscription, usage, consumption, perpetual/maintenance, and outcomes-based pricing approaches. The service identifies disruptive business models and technologies such as cloud services, product to "as a service" (aaS) transformation, price optimization, and monetization enabled by innovation accelerators such as IoT and data as a service (DaaS). In addition, the service analyzes usage, compliance, and subscription business analytics to understand the best practices for tools and processes.
IDC also offers a separate quantitative service called IDC's SaaSPath program, which provides extended coverage of the Subscription Billing space, and is meant to be utilized as a companion program alongside the DBMM CIS. It includes an in-depth look at the mind and journey of buyers, their preferences around pricing, packaging, and purchasing channels, analysis of how companies are approaching and utilizing the cloud for these applications, and detailed vendor rating and comparisons across all major vendors. SaaSPath data is based on a large global survey of thousands of companies across all regions of the world and can segmented by country, company size, IT versus LOB role, industry, and other factors. For more information, please contact Mark Thomason at firstname.lastname@example.org.