Mark Thomason

Senior Research Director, Digital Business Models & Monetization




  • By: 

    • Nadia Ballard Loading
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    • Sam Halwani Loading
    • Zachary Chertok Loading
    • Heather Herbst Loading
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    • Mark Thomason Loading
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    • John Snow Loading
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    This IDC Market Presentation provides application and professional services vendor ratings by 23 application areas from IDC's 2024 SaaS Path Survey.The survey polled 2,875 organizations across 5 continents and 11 countries to collect inform...
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    • Mark Thomason Loading
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    本IDC看法将详细探讨生成式AI(GenAI)定价模式,为IT和采购人员针对各类GenAI部署场景制定预算提供参考。由于各个技术堆栈间的相互依赖关系,生成式AI的定价格局非常复杂。此外,GenAI市场相对较新,意味着套餐方案和价格都在迅速变动,会引起一定程度的市场波动,难以制定规划或预算。率先推出AI技术的供应商采用了低折扣策略,表明定价模式还有待提升。建议企业对非关键场景采取谨慎的“观望”态度。随着市场的不断发展,企业应根据灵活性、透明度和可及性来评估提供商,综合考量各种定...
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    • Heather Hershey Loading
    This IDC ProductScape provides technology buyers with a detailed list of essential capabilities for configure, price, quote (CPQ) applications that are focused on selling recurring digital services through primarily B2B channels. It include...
More results   for Analyst Research
  • IDC MarketScape: Worldwide Configure Price Quote (CPQ) Applications for Commerce 2024 Vendor Assessment

    By:

    • Heather Hershey Loading
    • Mark Thomason Loading

    Topics:

    Software, Consumer, Software licensing, Marketing and sales operations, Pricing and valuation, Cloud computing, Digital transformation

    Planned for CY2024 Q3 IDC MarketScape Tech Buyer

  • Market Analysis Perspective: Digital Business Models and Monetization

    By:

    Mark Thomason Loading

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q3 Market Analysis Perspective Tech Supplier

  • Revenue Management Control Tower Applications

    By:

    Mark Thomason Loading

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q3 Tech Buyer Presentation Tech Buyer


More results   for Planned Research

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Software as a Service