Mark Thomason

IDC
Analysts
Current: Mark Thomason

Mark Thomason

Research Director

Analyst Research

IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment

Sep 2021 | IDC MarketScape | Doc # US46742021

By: Mark ThomasonResearch Director, Jon DukeResearch Vice President, Retail Insights

This IDC study uses the IDC MarketScape model to provide an assessment of vendors participating in the B2B price optimization and management applications market."If your company makes, distributes, or sells a significant number of offerings...
Market Analysis Perspective: Worldwide Price Optimization and Management, 2021

Sep 2021 | Market Analysis Perspective | Doc # US48224618

By: Mark ThomasonResearch Director

This IDC Market Analysis Perspective encapsulates IDC's insights and data on the technologies, industry dynamics, and trends influencing the worldwide price optimization and management ecosystem.
Free Your Digital Assets

Sep 2021 | IDC Perspective | Doc # US48184721

By: Nancy GohringResearch Director, Future of Digital Innovation, Mark ThomasonResearch Director, Lynne SchneiderResearch Director, Data as a Service & Location and Geospatial Intelligence, Al GillenGroup Vice President, Software Development and Open Source, Nadia BallardResearch Manager, Industry Cloud and SaaS

This IDC Perspective offers a starting point to enterprises for identifying the potential value in externally sharing digital assets such as data or software and explores examples of mechanisms they can use to derive value from those digita...

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United States

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Software as a Service