Mark Thomason

Research Director, Digital Business Models and Monetization




By: 
Mark Thomason
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This IDC Perspective presents a case study that unveils the experience that promotional products wholesaler, PromoProducts, had with transforming the way it prices and sells its catalog of over 200,000 SKUs through its 10 international bran...
By: 
Nancy Gohring
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,
Al Gillen
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,
Jim Mercer
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Mark Thomason
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,
Gard Little
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Jennifer Thomson
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Arnal Dayaratna
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Peter Marston
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Gina Smith, PhD
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本IDC看法描述了未来数字创新框架:构建和维护创新数字产品所需的实践、技术和文化。IDC未来数字创新议程项目研究总监Nancy Gohring表示:"企业技术投资正在从专注于数字化转型转向专注于运营可行的数字业务。然而,只有能实现创新数字能力的组织才能成为未来的市场领导者。为了规模化和持续提供创新产品,企业现在就应该投资建立数字创新价值引擎。"
By: 
Mark Thomason
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This IDC Survey Spotlight leverages results from IDC's CloudShare ISV Survey. The 353 respondents that answered this survey work at independent software vendors (ISVs) that derive >50% of their revenue from software products. Respondents...
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    IDC PlanScape: Best Practices for Managing Entitlements Across On-Premises and SaaS Applications
    By:
    Mark Thomason
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    Topics:
    Big data, Cloud services, Big data infrastructure, Enterprise mobility, Cloud computing, Mobility, Technology buyer, Leadership transformation, Omni-experience transformation, Information transformation, Operating model transformation, WorkSource transformation

    Planned for CY2023 Q1 IDC PlanScape Tech Buyer

    IDC PlanScape: CIO Guidance on Subscription Management Solutions
    By:
    Mark Thomason
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    Topics:
    Big data, Cloud services, Big data infrastructure, Enterprise mobility, Cloud computing, Mobility, Technology buyer, Leadership transformation, Omni-experience transformation, Information transformation, Operating model transformation, WorkSource transformation

    Planned for CY2023 Q1 IDC PlanScape Tech Buyer

    IDC TechBrief: Subscription Management Solutions
    By:
    Mark Thomason
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    Topics:
    Software, Application development and deployment, Big data, Cloud services, Software licensing, Big data infrastructure, Pricing and valuation, Enterprise mobility, Cloud computing, Mobility, Technology buyer, Leadership transformation, Omni-experience transformation, Information transformation, Operating model transformation, WorkSource transformation, Digital transformation, Future of digital innovation

    Planned for CY2023 Q1 IDC TechBrief Tech Buyer


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Analyst Location

United States



Coverage

Software



Regions

North America

Team member of

Software as a Service