Mark Thomason

Research Director, Digital Business Models and Monetization




By: 
Nancy Gohring
Loading
,
Al Gillen
Loading
,
Arnal Dayaratna
Loading
,
Mark Thomason
Loading
,
Chris Zhang
Loading
,
Daniel-Zoe Jimenez
Loading
,
Jennifer Thomson
Loading
,
Peter Marston
Loading
,
John O'Brien
Loading
,
Gary Chen
Loading
,
Gard Little
Loading
,
Melinda-Carol Ballou
Loading
,
Jim Mercer
Loading
,
George Mironescu
Loading
This IDC study presents IDC's top 10 predictions for the future of digital innovation for 2023 and beyond."If the pandemic didn't force an organization to pivot toward digital innovation, the multitude of current headwinds ranging from infl...
By: 
Mark Thomason
Loading
This IDC study uses the IDC MarketScape model to provide an assessment of vendors in the worldwide SME-focused subscription and usage management applications market. The document also provides key considerations that technology buyers shoul...
By: 
Mark Thomason
Loading
This IDC study uses the IDC MarketScape model to provide an assessment of vendors in the worldwide subscription and usage management applications market. The document also provides key considerations that technology buyers should have when ...
More results
    Future of Digital Innovation: Managing Customer Entitlements Efficiently
    By:
    Mark Thomason
    Loading
    Topics:
    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2022 Q4 IDC PlanScape Tech Buyer

    IDC FutureScape: Future of Digital Innovation 2022 Predictions
    By:
    Al Gillen
    Loading
    ,
    Mark Thomason
    Loading
    Topics:
    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2022 Q4 IDC FutureScape Tech Buyer

    IDC Market Glance: Monetization Ecosystem Software, 4Q22
    By:
    Mark Thomason
    Loading
    ,
    Aaron Press
    Loading
    ,
    Karl Whitelock
    Loading
    Topics:
    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2022 Q4 Market Perspective Tech Supplier


More results
Analyst Location

United States



Coverage

Software



Regions

North America

Team member of

Software as a Service