Mark Thomason
One of the big challenges of monetizing subscriptions is selling an array of products that go along with subscriptions, such as GoPro selling cameras with video editing subscriptions. This typically requires two monetization streams (subscr...
This IDC Survey Spotlight leverages results from IDC's SaaSPath Survey from years 2022, 2021, 2020, and 2019 to show trends in responses. SaaSPath is IDC's premiere SaaS application global benchmarking web survey, which was fielded in March...
This IDC Market Presentation provides an executive summary of the worldwide findings from IDC's 2022 SaaSPath Survey.IDC's 2022 SaaSPath Survey polled 2,395 organizations across 5 continents and 11 countries to collect information on SaaS a...
This IDC Pivot Table banner book provides data for IDC's SaaSPath 2022 program, which provides comprehensive data and guidance on the mind and journey of the SaaS buyer, including a deep dive into 19 functional application markets: ERP, fin...
IDC MarketScape: Worldwide Enterprise Focused Subscription and Usage Management 2022 Vendor Assessment
IDC MarketScape: Worldwide SME focused Subscription and Usage Management 2022 Vendor Assessment
IDC PlanScape: Future of Digital Innovation: Consumption Pricing Models
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