Mark Thomason

Research Director, Digital Business Models and Monetization

This IDC Market Glance provides a list of vendors offering software solutions that help a company manage, monetize, and bill for nearly any business model, price offerings with science, guide salespeople to the right price, offer up/cross-s...
This IDC PlanScape examines price optimization and management solutions."If your company makes, distributes, or sells a significant number of offerings, you should strongly consider a price optimization and management solution," says Mark T...
This IDC Perspective describes the "outcomes as a service" model as well as related trends supported by data collected as part of IDC's October 2021 Future of Digital Innovation survey. "IDC survey research indicates that digital-native org...
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Analyst Location

United States




North America

Team member of

Software as a Service