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Mark Thomason

Research Director

Mark Thomason is Research Director for IDC responsible for Digital Business Models and Monetization practice.  Mr. Thomason’s research coverage examines traditional and emerging monetization models for digital products and services, identifies disruptive business models and technologies such as cloud services, product to “aaS” transformation, and monetization enabled by innovation accelerators such as IoT.  The practice also examines the use of analytics to understand usage and ensure compliance.



Mr. Thomason was formally the Head of Market Insights at Veritas Technologies, where he was responsible for market insights, market sizing, primary research, and secondary research vendor management.  Mark had been working at Symantec/Veritas since 2012, but previously worked at Veritas from 1991-2004 working a variety of leadership roles in development, product management, competitive intelligence, strategy, and business alliances.  In the “in between” years, Mark cofounded a SaaS company and was responsible for getting "1/4 of the Electric Vehicle Charging Stations installed in Orlando".



  • M.S. in Business Administration from Keller Graduate School of Management
  • B.S. in Management of Information Systems from University of Central Florida