Mark Thomason
One of the big challenges of monetizing subscriptions is selling an array of products that go along with subscriptions, such as GoPro selling cameras with video editing subscriptions. This typically requires two monetization streams (subscr...
This IDC study presents IDC's top 10 predictions for the future of digital innovation for 2023 and beyond."If the pandemic didn't force an organization to pivot toward digital innovation, the multitude of current headwinds ranging from infl...
This IDC study uses the IDC MarketScape model to provide an assessment of vendors in the worldwide SME-focused subscription and usage management applications market. The document also provides key considerations that technology buyers shoul...
This IDC study uses the IDC MarketScape model to provide an assessment of vendors in the worldwide subscription and usage management applications market. The document also provides key considerations that technology buyers should have when ...
Future of Digital Innovation: Managing Customer Entitlements Efficiently
IDC FutureScape: Future of Digital Innovation 2022 Predictions
IDC Market Glance: Monetization Ecosystem Software, 4Q22
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