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Mark Thomason

Research Director

Mark Thomason is Research Director for IDC responsible for Digital Business Models and Monetization practice.  Mr. Thomason’s research coverage examines traditional and emerging monetization models for digital products and services, identifies disruptive business models and technologies such as cloud services, product to “aaS” transformation, and monetization enabled by innovation accelerators such as IoT.  The practice also examines the use of analytics to understand usage and ensure compliance.



Mr. Thomason was formally the Head of Market Insights at Veritas Technologies, where he was responsible for market insights, market sizing, primary research, and secondary research vendor management.  Mark had been working at Symantec/Veritas since 2012, but previously worked at Veritas from 1991-2004 working a variety of leadership roles in development, product management, competitive intelligence, strategy, and business alliances.  In the “in between” years, Mark cofounded a SaaS company and was responsible for getting "1/4 of the Electric Vehicle Charging Stations installed in Orlando".



  • M.S. in Business Administration from Keller Graduate School of Management
  • B.S. in Management of Information Systems from University of Central Florida
During the week of April 23, 2018, NetSuite invited over 7,500 customers, partners, media, and industry analysts to SuiteWorld18 in Las Vegas to show off new products and product enhancements to its ERP platform. NetSuite continues its focu...
During Oracle's annual Industry Connect conference in New York City, the company demonstrated its ability to understand the stress that industries are undergoing to adapt and react to market changes brought on by new technologies and custom...
Business Model Best Practice Series: ASC 606/IFRS 15

Mar 2018 - IDC Perspective - Doc # US42755318

by: Mark Thomason

This IDC Perspective provides awareness and situational analysis of the new revenue recognition standards: ASC 606 and IFRS 15. These new standards have significant impacts for any public or private company that uses contracts to transfer g...
The SaaSification of IT and Its Impact on Business Models

Mar 2018 - Market Perspective - Doc # US43620018

by: Mark Thomason

This IDC Market Perspective identifies and details the shift from software delivered as on-premise applications to SaaS to discover the opportunity for monetization tools and services associated with business model changes."The success and ...
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