Mark Thomason
Research Director, Digital Business Models and Monetization
One of the big challenges of monetizing subscriptions is selling an array of products that go along with subscriptions, such as GoPro selling cameras with video editing subscriptions. This typically requires two monetization streams (subscr...
This IDC Market Glance provides a list of vendors offering software solutions that help a company manage, monetize, and bill for nearly any business model, price offerings with science, guide salespeople to the right price, offer up/cross-s...
This IDC PlanScape examines price optimization and management solutions."If your company makes, distributes, or sells a significant number of offerings, you should strongly consider a price optimization and management solution," says Mark T...
This IDC Perspective describes the "outcomes as a service" model as well as related trends supported by data collected as part of IDC's October 2021 Future of Digital Innovation survey. "IDC survey research indicates that digital-native org...
Best Practices for Managing Entitlements across OnPremises and SaaS Applications
Consumption Pricing Trends and Best Practices
Ecosystem Orchestration Platform - Vendor Directory
More results