Mark Thomason
One of the big challenges of monetizing subscriptions is selling an array of products that go along with subscriptions, such as GoPro selling cameras with video editing subscriptions. This typically requires two monetization streams (subscr...
This IDC Perspective presents a case study that unveils the experience that promotional products wholesaler, PromoProducts, had with transforming the way it prices and sells its catalog of over 200,000 SKUs through its 10 international bran...
本IDC看法描述了未来数字创新框架：构建和维护创新数字产品所需的实践、技术和文化。IDC未来数字创新议程项目研究总监Nancy Gohring表示："企业技术投资正在从专注于数字化转型转向专注于运营可行的数字业务。然而，只有能实现创新数字能力的组织才能成为未来的市场领导者。为了规模化和持续提供创新产品，企业现在就应该投资建立数字创新价值引擎。"
This IDC Survey Spotlight leverages results from IDC's CloudShare ISV Survey. The 353 respondents that answered this survey work at independent software vendors (ISVs) that derive >50% of their revenue from software products. Respondents...
IDC PlanScape: Best Practices for Managing Entitlements Across On-Premises and SaaS Applications
IDC PlanScape: CIO Guidance on Subscription Management Solutions
IDC TechBrief: Subscription Management Solutions
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