target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Perspective - Doc Document number: # META50168623
Channel Partner Business Model Evolution in Kenya, 2023
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Abstract
This IDC Market Perspective report takes a detailed look at the latest developments in Kenya's channel partner ecosystem. It presents an overview of current channel partner business models and analyzes the various factors impacting both vendors and channel partners in the country. This report is part of series developed by IDC's IT services research program in the Middle East, Türkiye, and Africa (META).
"In line with emerging global trends, channel partner models in Kenya continue to evolve from technology reselling to service-based models. Customers are increasingly demanding holistic solutions that include managed services and provide significant added value, as ROI has become a key consideration. Changing purchasing behavior, along with economic and political uncertainty in the country present challenges for technology providers. Both vendors and channel partners will need to innovate and provide solutions to meet customers' technological and financial requirements." — Derrick Chikanga, research manager, IT services, IDC Middle East and Africa