target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Perspective - Doc Document number: # META51726324
Channel Partner Business Model Evolution in Sub-Saharan Africa, 2024
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Abstract
This IDC Market Perspective study — one of a series of IT services research program reports on channel-partner-related trends in specific countries across the Middle East, Türkiye, and Africa — takes a detailed look at developments in the channel partner ecosystem in Sub-Saharan Africa. It evaluates current channel partner business models and analyzes the various factors that impact vendors and channel partners in the region.
"Channel partner business models in Sub-Saharan Africa have evolved from reseller models to managed service models. This evolution has been driven by the increased adoption of cloud and datacenter services that require a holistic approach to IT service provision. Therefore, collaboration between vendors and channel partners will be critical for jointly addressing customer requirements and increasing revenue." — Research Manager Derrick Chikanga, IT Services, IDC South Africa