target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Presentation - Doc  Document number: # META51895524

Cloud, the Strategic Core for Building a Digital Business: Key Trends and Predictions for Middle East, Türkiye, and Africa 2024


  • Harish Dunakhe Loading
  • Ranjit Rajan Loading


  • 16 slides

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The Middle East, Türkiye, and Africa (META) region is now entering the digital business era. According to the latest IDC survey, over 65% of medium-sized to large organizations in the region consider themselves to be digital businesses. These organizations are taking a digital-first approach to customer engagements, employee experiences, operations, transformation of line-of-business functions, and interactions with supply chain and ecosystem partners. Cloud has also developed rapidly over the last few years, creating the technological foundation required for a digital business today.

This presentation explores IDC’s key predictions pertaining to the digital business evolution. It also highlights the trends related to areas such as hybrid/multicloud environments, cloud economics, and digital sovereignty. In addition, it evaluates the impact of the artificial intelligence (AI) revolution on the cloud.


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