target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Presentation - Doc Document number: # META51955124
Türkiye Key Digital and Tech Trends in 2024
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Abstract
The Türkiye tech market is moving to the next stage of development and maturity, driven by industry trends related to customer experience transformation, sustainability, ecosystem business models, and digital-native disruptions, among others. As organizations increasingly become “digital businesses” that are mainly driven by digitally-enabled products/services and digital business models, the adoption of key technologies such cloud-centric and scalable infrastructure, cloud-native modern applications, data-driven intelligence architectures, advanced security and digital trust, and smart connectivity, will accelerate.
This IDC Presentation will provide tech vendors, resellers, regulators, and service providers with key messages, outlooks, and predictions for the Turkish tech market in the coming years.