target audience: TECH SUPPLIER  Publication date: May 2024 - Document type: Market Presentation - Doc  Document number: # META52055524

UAE Channel Partner Trends and Key Developments, 2024 – Part 1: Partner Business Model Evolution

By:  Melih Murat Loading


  • 19 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

On-line Presentation


This IDC Market Presentation, which is the first of three reports, provides key insights into channel partner ecosystem developments and trends in the UAE. The presentation is based on IDC’s 2023 Europe, the Middle East, and Africa (EMEA) Channel Partner Survey. The survey polled 1,002 channel partners across EMEA, 40 of which were from the UAE.

The key themes covered in the Channel Partner Survey are outlined below:

  • Market forces that shape partner strategies
  • Partner product/services portfolio strategies
  • Business performance and health indicators
  • Go-to-market strategies and business development activities
  • Cloud maturity and cloud marketplace participation
  • Partner transformation and investment priorities
  • Vendor relationships, partnering strategies, and partnership commitment levels
  • Partnership value metrics and partner program needs

This first report focuses on the evolution of the UAE channel partner business model. It highlights the key market forces shaping the strategies and product/service portfolios of channel partners, with a specific focus on cloud-related opportunities.


Do you have questions about this document
or available subscriptions?