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Denise Lund

Research Director

Denise Lund is a Research Director covering IDC's Mobile Enterprise research programs.  In this position, she provides coverage of mobile services and software solutions of key stakeholders across the enterprise mobility ecosystem.  She has particular focus in her research on operators strategies for bringing mobile services to businesses and mobile application development platform solutions. Ms. Lund looks in depth at the market opportunity for wireless data services in enterprises, including MNC strategies and mobile life-cycle management services. In this capacity, Ms. Lund provides ongoing research for IDC’s Continuous Information Service (CIS), market forecasts, custom consulting, and Go-To-Market services.

BACKGROUND

Prior to joining IDC, Ms. Lund spent more than 16 years in the mobile and enterprise services industries, holding various strategic market and competitive analysis positions in the areas of telematics, mobile enterprise and consumer content and services delivery. She most recently served as Director of Global Intelligence, WEX, Inc., and has held senior analyst positions at companies such as Qualcomm, Yankee Group, CIO and actually started her career at IDC in the late 1990s. Ms. Lund has spent a good portion of her career assessing the size and nature of opportunities for enterprise services, such as fleet management services, prepaid services, and a broad range of managed mobility services.  She has experience analyzing competitive positioning and market drivers.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

  • B.A. in Psychology from the College of the Holy Cross in Worcester, MA
  • M.B.A. from the Carroll Graduate School of Management, Boston College in Chestnut Hill, MA.

 

Altice Chooses Sprint as MNVO Partner

Nov 2017 - IDC Link - Doc # lcUS43212917

by: Brian HavenDenise Lund

While the partnership between Altice USA and Sprint strengthens each provider's value propositions in meaningful ways, it is expected to only incrementally change the overall wireless services competitive landscape. The MVNO agreement gives...
Sprint's MultiLine solution announced this week enters a market that is quickly becoming crowded with similar solutions from United States-based mobile operators such as Verizon's One Talk and T-Mobile's DIGITS as well as AT&T Work and ...
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U.S. Postpaid and Prepaid Wireless Forecast, 2017–2021

Dec 2017 - Market Forecast - Doc # US43259917

by: Brian HavenDenise Lund

This IDC study examines the postpaid and prepaid wireless services market in the United States. It assesses key market trends and developments, evaluates subscribers and revenue for 2016, and presents a revenue and subscriber forecast for 2...
This IDC Survey examines key enterprise mobility trends around corporate-liable plans and how they are being used in contrast to employee-liable offerings. This document includes the results from IDC's 2017 U.S. Enterprise Mobility Decision...
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