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Denise Lund

Research Director

Denise Lund is a Research Director covering IDC's Mobile Enterprise research programs.  In this position, she provides coverage of mobile services and software solutions of key stakeholders across the enterprise mobility ecosystem.  She has particular focus in her research on operators strategies for bringing mobile services to businesses and mobile application development platform solutions. Ms. Lund looks in depth at the market opportunity for wireless data services in enterprises, including MNC strategies and mobile life-cycle management services. In this capacity, Ms. Lund provides ongoing research for IDC’s Continuous Information Service (CIS), market forecasts, custom consulting, and Go-To-Market services.


Prior to joining IDC, Ms. Lund spent more than 16 years in the mobile and enterprise services industries, holding various strategic market and competitive analysis positions in the areas of telematics, mobile enterprise and consumer content and services delivery. She most recently served as Director of Global Intelligence, WEX, Inc., and has held senior analyst positions at companies such as Qualcomm, Yankee Group, CIO and actually started her career at IDC in the late 1990s. Ms. Lund has spent a good portion of her career assessing the size and nature of opportunities for enterprise services, such as fleet management services, prepaid services, and a broad range of managed mobility services.  She has experience analyzing competitive positioning and market drivers.


  • B.A. in Psychology from the College of the Holy Cross in Worcester, MA
  • M.B.A. from the Carroll Graduate School of Management, Boston College in Chestnut Hill, MA.


On February 8, 2018, T-Mobile announced its full year and 4Q17 financial results, wrapping up the year with more than $40 billion in total revenue and more than 5 million total net customer additions. In the quarter, because of the new U.S....
On February 2, 2018, Sprint announced its FY 3Q17 financial results. Sprint, like its major competitors, noted the benefits of the tax reform to its bottom line. The reduced deferred tax liabilities and increase in net deferred tax assets h...
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This IDC Market Note features Google's Enterprise Recommended program for Android device partners (announced February 21, ahead of Mobile World Congress) that aims to provide a baseline set of requirements around Android version support, se...
Worldwide Mobile Enterprise Applications Forecast, 2018-2022

Feb 2018 - Market Forecast - Doc # US43373418

by: Denise Lund

This IDC study examines the worldwide mobile enterprise applications market revenue split by off-the-shelf versus customized app revenue for the period from 2017 to 2022, with market growth forecasts by application category. A five-year gro...
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