Adobe Summit 2019: Evangelizing Adobe's Expanded Customer Experience Management Portfolio — And Its Platform

May 2019 | Market Perspective | Doc # US45027619

By: Melissa WebsterProgram Vice President, Content and Digital Media Technologies, Gerry MurrayResearch Director, Marketing and Sales Technology, Alan WebberProgram Vice President, Customer Experience, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications, Leslie HandVice President, IDC Retail Insights

This IDC Market Perspective presents highlights of the Adobe Summit 2019 conference, including product announcements, and provides IDC's assessment of Adobe's competitive position and challenges."Adobe continues to expand its customer exper...

Oracle Modern Customer Experience: Expanding the Worlds of Data, Design, and Content

Apr 2019 | Market Perspective | Doc # US45012719

By: Gerry MurrayResearch Director, Marketing and Sales Technology, Melissa WebsterProgram Vice President, Content and Digital Media Technologies, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications, Alan WebberProgram Vice President, Customer Experience

This IDC Market Perspective provides our summary and analysis of Oracle Modern Customer Experience conference held March 17–19, 2019. Oracle made numerous product announcements related to improving customer profile and audience management, ...

IDC MaturityScape: The Future Enterprise 1.0

Apr 2019 | IDC MaturityScape | Doc # US43646819

By: Shawn FitzgeraldResearch Director, Digital Transformation Strategies, Roberta BiglianiVice President, IDC Energy Insights, IDC Government Insights and IDC Health Insights, Philip CarterChief Analyst, Europe, Serge FindlingVice President of Research, Digital Transformation, Greg Girard, Danielle HernandezResearch Analyst, European Digital Transformation Practice, Daniel-Zoe JimenezAssociate Vice President, Digital Transformation (DX), Future Enterprise, and SMB, Ritu JyotiProgram Vice President, Artificial Intelligence Strategies, Kyle Lagunas, Gard LittleVice President, Global Services Markets and Trends, Holly MuscolinoResearch Vice President, Content and Process Strategies and the Future of Work, Sandra NgGroup Vice President, Practice Group, IDC Asia/Pacific, Ivano OrtisVice President, IDC Financial Insights, IDC Manufacturing Insights, IDC Retail Insights, Robert ParkerSenior Vice President, Enterprise Applications, Data Intelligence, Services, and Industry Research, Kevin ProutyGroup Vice President, Energy and Manufacturing Insights, Joseph C. PucciarelliGroup Vice President & IT Executive Advisor, Alexandros StratisResearch Manager, Avinav TrigunaitResearch Director, Neil Ward-DuttonVice President, AI and DX European Research Practices, Alan WebberProgram Vice President, Customer Experience, Meredith WhalenChief Research Officer

This IDC study is about realizing digital at scale, providing the next-generation framework for viewing digital transformation maturity across five dimensions. This model serves as a guide for business and technology executives to engage th...