IDC FutureScape: Worldwide Customer Experience 2019 Predictions

Oct 2018 | IDC FutureScape | Doc # US43484818

By: Alan WebberResearch Director, Digital Strategy & Customer Experience, Gerry BrownResearch Director, European Software Group, Lawrence CheokSenior Research Manager, Greg GirardProgram Director, Worldwide Omni-Channel Retail Analytics Strategies, Takashi ManabeGroup Director, Software & Security / IT Spending, IDC Japan, Melissa WebsterProgram Vice President, Content and Digital Media Technologies, Ivano OrtisVice President, IDC Financial Insights, IDC Manufacturing Insights, IDC Retail Insights, Andrea SangalliAssociate Research Director, Mary WardleyProgram Vice President, Loyalty and Customer Care, Jordan JewellSenior Research Analyst, Digital Commerce and Enterprise Applications

This IDC study provides the top 10 predictions and underlying drivers that we expect to impact customer experience in 2019 and beyond.According to Alan Webber, research director, IDC Customer Experience, "Providing a differentiated customer...

IDC FutureScape: Worldwide CMO 2019 Predictions

Oct 2018 | IDC FutureScape | Doc # US43795318

By: Gerry MurrayResearch Director, Marketing and Sales Technology, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Alan WebberResearch Director, Digital Strategy & Customer Experience, Karsten WeideProgram Vice President, Media & Entertainment

This IDC study provides IDC's top 10 predictions for CMOs and their organizations for 2019.According to Gerry Murray, research director, IDC's Marketing and Sales Technology service, "As CMOs face another tsunami of change, they have more t...

Implications for Your Customers' Growing Dependence on Marketing: IT Buyer Experience Study, 2018

Oct 2018 | IDC Survey | Doc # US44394818

By: Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Gerry BrownResearch Director, European Software Group, Gerry MurrayResearch Director, Marketing and Sales Technology, Alan WebberResearch Director, Digital Strategy & Customer Experience

This IDC Survey highlights the evolution of tech buyers' growing reliance on marketing-related information sources to make their buying decisions. Dependency on marketing at all prepurchase buying stages now beats both sales and even direct...