Sang Jun Kwon is a Sr. research manager of personal media group in IDC Korea. In this position, he is leading the personal media research group which is comprised of personal computing, hardcopy peripherals, monitor and wireless mobile service. He provides market research, analysis and forecast on the key aspects of personal media area with more specialized in personal computing, workstation, thin & zero client and client virtualization. His expetise includes an in-depth understanding of market dynamics, competitive analysis, vendor strategy, emerging technology, channel structure, vertical market and forecast assumption.

Prior to joining IDC, he worked for consumer PC business development in AMD. He managed product launching, go-to-market strategy, marketing promotion and retail channel program for multi national PC OEMs. In Electech, he was responsible for laser printer marketing, involving product planning of Konica-Minolta hardcopy peripheral & consumables. He earned MBA with marketing management at Sogang University.