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Vijay Sarathi Gollapalli

Research Manager

Vijay Sarathi Gollapalli is the research manager with IDC’s Asia/Pacific Insights Research Group (IRG) team. Vijay is involved in IRG’s research and consulting program management as well as its execution. He manages IRG’s research team and is also involved in business development and client management. Additionally, he is responsible for analyzing and writing IRG reports as well as presenting them to IDC clients.

Vijay has over eight years of experience in market research and consulting. Prior to joining IDC Asia/Pacific, he worked at Infiniti Research as a lead analyst in retail research and consulting practice. In this role, Vijay was responsible for planning and executing syndicated research reports across countries for the retail sector. Before that, he worked as an analyst with the Consumer Packaged Goods division of Canadean (part of Global Data) India.

Vijay holds a bachelor’s degree in engineering from Osmania University in Hyderabad, India.


Mobile Loyalty, Trends, and Practices in Asia/Pacific

Mar 2018 - IDC Perspective - Doc # AP43454017

by: Jaideep ThyagarajanVijay Sarathi Gollapalli,  Mandeep Kumari

This IDC Perspective discusses the mobile loyalty landscape in Asia/Pacific, along with some of the current trends and best practices that are shaping up in this context. This report outlines some of the frameworks that retailers can use to...
Manufacturing has been one of the growth engines for the Asia/Pacific (excluding Japan) economy in the last few years, and majority of the activity has been centered around China, India, and the ASEAN. While the organizations were looking t...
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