Senior Market Analyst
Abhishek Mukherjee is IDC India’s senior market analyst for the imaging, printing and document solutions (IPDS) group. Based in Gurgaon, he is the lead analyst for the City level tracker for printers and consumables in India.
Abhishek has over four years of experience in consumer insights, technology research and analytics. Prior to joining IDC, he was a researcher at Karvy Insights and IMRB International (currently known as Kantar IMRB). He has expertise in market sizing, demand estimation, research product management, consumer research, and UX research and consulting. He co-authored research publications in IMRB in collaboration with the Internet and Mobile Association of India (IAMAI).
Abhishek holds a master’s degree in Business Administration from ICFAI Business School, Hyderabad and a bachelor’s degree in Engineering from West Bengal University of Technology.