target audience: TECH BUYER  Publication date: Oct 2021 - Document type: IDC PeerScape - Doc  Document number: # US48263521

IDC PeerScape: Practices to Shift from an Analog to Digital Deliverable


  • Nancy Gohring Loading
  • Juliana Beauvais


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This IDC PeerScape discusses best practices for companies that are just beginning to develop a digital offering. We touch on topics including making strategic decisions about pricing models, building partnerships, continually iterating, and taking a smart approach to technology.

"Where many enterprises were historically exclusively software buyers, IDC is hearing from more companies that are transforming into software producers," said Nancy Gohring, research director, IDC's Future of Digital Innovation agenda program. "The shift is hard but rewarding, particularly for those with creative ideas and a willingness to take bold risks."


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