target audience: TECH SUPPLIER  Publication date: Mar 2023 - Document type: Market Perspective - Doc  Document number: # US50079823

The Future of Health and Fitness as a Service

By:  Tom Mainelli Loading


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This IDC Market Perspective examines the consumer-centric trends around health and fitness as a service and safety as a service. In addition to discussing the challenges and opportunities associated with these trends, it brings to light examples of current vendors that have products servicing these markets.

As consumers continue to buy technologies they carry (or wear) daily, such as smartphones and wearables, an increasing number of vendors are seeking to address opportunities in the areas of health, fitness, and safety," says Tom Mainelli, IDC's GVP of Device and Consumer Research. "To date, these types of services have been largely the prevue of startups, but we expect the major technology vendors to turn their attention here in coming years."


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