target audience: TECH SUPPLIER  Publication date: Apr 2024 - Document type: Market Presentation - Doc  Document number: # US50763024

Industry Market Trends: European Healthcare, 2024

By:  Federico Mayr Loading


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This IDC Market Presentation provides the IDC Healthcare Market Trends 2024 European report, which aims to provide technology suppliers with an overview of the key business trends shaping the healthcare industry in 2024. The report offers a foundation of industry knowledge to:

  • Develop a compelling narrative that resonates with healthcare provider (HCP) organizations
  • Align product and service offerings with HCP organizations' priorities
  • Show HCP organizations how technology implementation contributes toward the achievement of their goals
  • Design short-, medium-, and long-term approaches to working with HCP organizations

Technology supplier executives in marketing, sales, product/service development, and market intelligence can leverage insight from this report as a starting point to organize their activities.

"The European healthcare sector is pursuing operational efficiency amidst challenges such as labor shortages, strict regulations, and budget constraints. Technology — with AI playing a crucial role — is being recognized as a key factor in streamlining operations and enhancing the experiences of patients and healthcare professionals, while also ensuring the quality and safety of care," said Federico Mayr, research analyst, IDC Health Insights.


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