target audience: TECH BUYER  Publication date: Jun 2023 - Document type: IDC Innovators - Doc  Document number: # US50789023

IDC Innovators: Media and Entertainment Cloud Production, Distribution, and Technologies, 2023

By:  Alex Holtz Loading


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IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles three vendors in the cloud-native services — Eluvio, Ateliere, and Xytech Systems — each addressing a unique industry technology and/or market trend. Solutions offered by these companies accelerate value for media providers, broadcasters, motion picture studios, and their organizations.

These vendors cover the top 3 areas of focus and overall theme at this past NAB 2023, consisting of "native" cloud service offerings, over-the-top (OTT) and connected TV (CTV) streaming, artificial intelligence (AI)/machine learning (ML) and how together they can address TCO. Depending on where you are in the transition to cloud services, one or more of these vendors can provide consultation, strategic planning, and most importantly, native products/services that help lower costs and increase margins and profits either through advancements in generative AI or AI/ML, data analytics integration, and resource skills training or via a managed service offering that allows you to offload operations to focus on content creation and production.

"These three innovative vendors have clearly followed technology and market trends to offer media and entertainment customers solutions to address today's challenging economic climate, business cycle discontinuity, and lack of an effective management skilled workforce," stated Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "Customers that can quickly engage these vendors and partner with them on consultation, strategic planning, road map alignment, design, and business model TCO can cross this challenging chasm quickly, reliably, and securely to serve consumers profitably."


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