target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: IDC Survey - Doc Document number: # US51122223
State of Content Services: Content Services Investment Plans
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Abstract
This IDC Survey looks at content services investment plans. IDC's Enterprise Content and Knowledge Management Services team conducted a survey of 714 IT decision makers in North America to explore the current state of content services as well as future plans, including views about generative AI and the Unified Content Model. This IDC Survey examines current investment plans, including highlights by company size and industry.
For the purposes of this survey, IDC defined "content services" as technologies that enable users to capture, create, share, route, collaborate on, organize, distribute, publish, and store content in a variety of formats including text, images, audio, and video.