target audience: TECH BUYER Publication date: Nov 2023 - Document type: IDC MarketScape - Doc Document number: # US51322723
IDC MarketScape: North American Consumer Lending Customer Experience Solutions 2023–2024 Vendor Assessment
This IDC study analyzes the functional capabilities and go-to-market strategies of 10 consumer lending customer experiences solution providers that serve the needs of the North America financial services industry customers, including banks, credit unions, and fintechs. This document provides any financial entity guidance to help IT buyers define their consumer lending needs and quickly get an appropriate short list of vendors that may be best suited to their company size, strategic direction, and customer needs.
"Consumer lending has taken on an even more critical role as rates have been increasing, costs have been rising, and consumers are looking at the best way to utilize credit to achieve their financial needs," says Marc DeCastro, research director, Consumer Banking Digital Strategies at IDC Financial Insights. "The importance of having an efficient and user-friendly customer experience leveraging modern technology will provide both customers and employees with what it will take to be competitive in the consumer credit market."