target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: Market Presentation - Doc  Document number: # US51448323

Target 6 Profiles for Location and Geospatial Analytics


  • Marlanna Bozicevich Loading
  • Lynne Schneider Loading
  • Penny Madsen Loading


  • 14 slides

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This IDC Market Presentation provides a glimpse of IDC's Cloud Pulse Survey, IDC's Data as a Service and Data Marketplaces Survey, and IDC's North America Location and Geospatial Intelligence MaturityScape Benchmark Survey. These three surveys were fielded in 2023 and provide a multidimensional view of the use of location and geospatial data management and analytics applications.

"Now is the time to invest in the access, management, and analysis of location data," said Lynne Schneider, research director, Location and Geospatial Intelligence at IDC. "Cloud buyers are anticipating an increase in location and geospatial application usage over the next two years, with growth led by organizations playing catch up in this space," said Marlanna Bozicevich, research analyst, Business Analytics and Decisioning Software at IDC.


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