target audience: TECH BUYER Publication date: Dec 2023 - Document type: IDC Perspective - Doc Document number: # US51465023
Generative AI and Operations: The Potential for Transformation, Top Use Cases, and Challenges to Consider
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Abstract
This IDC Perspective focuses on generative artificial intelligence (GenAI) and its potential impact for operations. Areas of focus include operational GenAI plans, the top applications/use cases of interest, most pressing concerns, and best practices that operational leaders should keep in mind as they explore GenAI. While the opportunity presented by GenAI (and AI as a whole) is significant for operations, it is important to understand what is real today versus in the future.
“It is clear that most organizations recognize the importance artificial intelligence will play going forward with its effective use becoming a competitive differentiator or an inability to incorporate the technology serving as a death knell. This thinking has only accelerated with the rapid rise in popularity of public GenAI tools and its potential of creating compelling content quickly. Operations must consider the role that GenAI will play in delivering value immediately while supporting long-term transformation,” said Reid Paquin, research VP, Future of Operations at IDC Industry Operations Insights.