target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: Market Presentation - Doc  Document number: # US51504023

Understanding the Generative AI Use Case Landscape: Report 1 — Overview and Productivity Use Cases


  • Philip Carter Loading
  • Tony Olvet Loading
  • Robert Parker Loading


  • 18 slides

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This IDC Market Presentation is the first in a three-part series providing IDC's initial coverage of the generative AI (GenAI) use case landscape. The objective of this document is to help provide a basic definition of a use case based on IDC's prior research on this space, the broader landscape for GenAI use cases, some examples of emerging productivity use cases, and how to start thinking about prioritizing use cases. The additional documents that should act as a companion to this document provide a comprehensive overview of the emerging GenAI use cases by function and industry.


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