target audience: TECH SUPPLIER  Publication date: Jan 2024 - Document type: Market Forecast - Doc  Document number: # US51740024

Worldwide Augmented and Virtual Reality Headset Forecast, 2024–2028: CY 1Q24


  • Ramon T. Llamas Loading
  • Tom Mainelli Loading


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This IDC study provides a forecast for the worldwide augmented and virtual reality headset market for the 2024–2028 period.

"Apple's entrance into the AR/VR market in 2024 will draw attention and interest from multiple users that, up until this point, have been undecided," says Ramon T. Llamas, research director, Augmented and Virtual Reality team, IDC. "In a recent survey, IDC polled enterprise IT decision makers on whether they'd purchase the new Apple headset. Nearly two-thirds said that they were interested, and more than 70% said they'd get the first-generation model. While this bodes well for Apple, it is also the 'tide that raises all ships' and other companies will benefit from the attention and should focus on their own offerings and points of differentiation to compete."


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