target audience: TECH BUYER  Publication date: May 2024 - Document type: Tech Buyer Presentation - Doc  Document number: # US52130324

Generative AI, 2024: Case Studies — 3


  • Ritu Jyoti Loading
  • Raghunandhan Kuppuswamy Loading
  • David Schubmehl Loading


  • 20 slides

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This IDC Tech Buyer Presentation features 15 case studies from GenAI solution providers covering customer experience, knowledge discovery, and process optimization. IDC invited GenAI solution providers to submit recent case studies about their experiences with GenAI technology. Each case study would include business function and use case information. IDC's GenAI Functional Use Case Taxonomy is used to classify business functions and use cases. There are a few industry-specific case studies, such as healthcare, travel, and home appliances, that are not currently classified under the IDC's GenAI Functional Use Case Taxonomy. The GenAI solutions provider submitted the details, which IDC lightly edited and formatted to ensure consistency. Some public case studies are also included, along with the relevant source information.


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