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David Schubmehl

Research Director, Cognitive/Artificial Intelligence Systems

Dave Schubmehl is Research Director for IDC's Cognitive/Artificial Intelligent Systems and Content Analytics research. His research covers information access and artificial intelligence technologies including content analytics, search systems, unstructured information representation, cognitive computing, deep learning, machine learning, unified access to structured and unstructured information, Big Data, visualization, and rich media search in SaaS, cloud and installed software environments.  This research analyzes the trends and dynamics of the content analytics, discovery and cognitive systems software markets and the costs, benefits and workflow impacts of solutions that use these technologies.


Mr. Schubmehl has over 25 years of experience working in the fields of enterprise search, information access and content analytics delivering products and services.  Prior to IDC, he was Vice President of Product Strategy for Janya, a provider of semantic analysis tools and solutions. Before Janya, he was the North American Account Manager for Fairview Research LLC, a consulting organization specializing in intellectual property and content analysis solutions.  He also served as the Vice President and General Manager of the Discovery Products enterprise search business unit at Open Text Corporation. He has extensive experience in the development, marketing and sales of information access and search software as well as content and document management systems.


  • Attended the University of Albany
  • Frequent speaker, presenter, and moderator at industry conferences
  • Provide analysis for multiple media outlets including The New York Times, The Wall Street Journal, and Bloomberg
On November 16, Google announced the beta release of Dialogflow Enterprise Edition, an integrated set of development tools for creating conversation-related functionality for chatbots, IoT devices, navigation systems, and other applications...
Amazon Web Services' (AWS') and Microsoft's collaboration to render available Gluon, an open source framework for developing deep/machine learning applications, is notable because the partnership illustrates the belief on the part of both v...
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How Do Organizations Want to Pay for Cognitive/AI Applications?

Apr 2018 - IDC Survey Spotlight - Doc # US43705318

by: David Schubmehl

This IDC Survey Spotlight provides analysis of the results of IDC's Cognitive/AI Adoption Survey of 301 respondents from companies of various sizes that included business and IT users. This IDC Survey Spotlight focuses on the types of payme...
This IDC study provides a detailed description of IDC's Worldwide Semiannual Cognitive/Artificial Intelligence Systems Spending Guide methodology and taxonomy. It should be used as a companion piece for IDC's worldwide semiannual cognitive/...
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