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David Schubmehl

Research Director, Cognitive/Artificial Intelligence Systems

Dave Schubmehl is Research Director for IDC's Cognitive/Artificial Intelligent Systems and Content Analytics research. His research covers information access and artificial intelligence technologies including content analytics, search systems, unstructured information representation, cognitive computing, deep learning, machine learning, unified access to structured and unstructured information, Big Data, visualization, and rich media search in SaaS, cloud and installed software environments.  This research analyzes the trends and dynamics of the content analytics, discovery and cognitive systems software markets and the costs, benefits and workflow impacts of solutions that use these technologies.


Mr. Schubmehl has over 25 years of experience working in the fields of enterprise search, information access and content analytics delivering products and services.  Prior to IDC, he was Vice President of Product Strategy for Janya, a provider of semantic analysis tools and solutions. Before Janya, he was the North American Account Manager for Fairview Research LLC, a consulting organization specializing in intellectual property and content analysis solutions.  He also served as the Vice President and General Manager of the Discovery Products enterprise search business unit at Open Text Corporation. He has extensive experience in the development, marketing and sales of information access and search software as well as content and document management systems.


  • Attended the University of Albany
  • Frequent speaker, presenter, and moderator at industry conferences
  • Provide analysis for multiple media outlets including The New York Times, The Wall Street Journal, and Bloomberg
Baidu is recognized as the number 1 search engine in China, capturing 75% of the market share. However, search is by no means Baidu's only software offering. The company's foray into several software services includes mobile web apps, cloud...
The CES 2017 show solidified the trend of bringing artificial intelligence (AI) to the home through voice-activated intelligent assistants embedded in consumer electronics, as well as the general trend of AI-enabled devices, including cars,...
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This IDC Market Note assesses Hitachi's announcement of a net-new legal entity "Hitachi Vantara" in the context of the company's focus on positioning itself as a partner for accelerating digital transformation. It also discusses how Vantara...
This IDC Market Glance provides a glance at the current makeup of the cognitive/AI systems, search, and content analytics market landscape, illustrates who some of the major players are, and depicts the segments and structure of the market....
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