Publication date: 29 Jan 2023
China's Smartphone Market Fell 13.2% to a Decade Low in 2022, IDC Reports
ContactFor more information, contact:
SINGAPORE, 30 Jan 2023 – According to the IDC Worldwide Quarterly Mobile Phone Tracker, 285.8 million smartphones shipped in China in 2022, down 13.2% year-on-year (YoY) to below the 300 million mark for the first time in ten years. In 4Q22, the market declined 12.6% YoY to 72.9 million units.
Both full-year 2022 and 4Q22 shipments were near their decade-ago levels as the strict COVID policy and the economic slowdown discouraged demand. Even though smartphones are nearly ubiquitous in China today, the full-year market size neared the level ten years ago when two out of five mobile phone shipments were still feature phones.
Honor was the only Top 5 player that achieved growth in 2022 due to a low comparison base year and its aggressive product portfolio development. In 4Q22, Apple’s iPhone assembly facility in Zhengzhou managed to return to its normal pace in December despite the COVID-induced disruptions in the prior month. The production recovery, along with the Singles’ Day online shopping festival, allowed Apple to maintain a seasonal quarter-on-quarter (QoQ) growth.
“The historically low shipments raise an alarm bell for smartphone vendors to rethink how to build a more sustainable business model and a more targeted marketing strategy,” said Will Wong, Senior Research Manager for Client Devices at IDC Asia/Pacific. Wong adds, “On the positive side, the end of the zero-COVID policy provides a tailwind to the market, though a quick rebound is unlikely as consumers spend on areas like leisure and services instead.”
To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Will Wong at email@example.com. For media inquiries, please contact Miguel Carreon at firstname.lastname@example.org or Michael de la Cruz at email@example.com.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
Copy the following code into your site